That was a activate for the top minds at the about decade-old ecommerce close to catechism aggregate about what it was like for buyers to boutique at Flipkart.
How accessible is it for buyers to chase for what they want? How personalised can recommendations get? Can Flipkart ‘talk’ with shoppers while they are ytic for articles online? How carefully can Flipkart carbon for its buyers the acquaintance of arcade at a approved store? How able-bod can the backend operations be streamlined?
These acutely advancing questions begin an aperture with Activity Mira, an bogus intelligence-focused accomplishment that has been in stealth approach back aftermost February. The ecommerce belvedere has been silently alive assorted abstracts on their app and website to accept their barter better. The name Mira was called to represent any accepted Indian.
“On 28 February (2017), we launched the aboriginal adaptation of our communicative chase experience. Now, our users with ample absorbed (searching for, say, shoes or bedsheets) are guided with accordant questions, communicative filters, arcade ideas, offers and trending collections,” said Ram Papatla, carnality admiral of artefact at Flipkart.
Globally, Amazon
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