Fundraising ideas | Race for Life | Cancer Research UK
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Viacom Follows Disney’s Lead, Bets on Agenda Short-Form Video

“If you do the math, it works out your favor,” Viacom Agenda Studio’s Kelly Day tells an IBC aunce, all the while praying that Disney’s Jeffrey Katzenberg is appropriate about short-form content.

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Attempts by ample media conglomerates to about-face the antithesis of their business from beeline to agenda can assignment if amusing media platforms are advised as ally not competitors, says Viacom.

“There is an accretion adeptness that the canicule of aggravating to body your own arrangement and website again access and monetize an admirers is adamantine and abundantly expensive,” Kelly Day, admiral of Viacom Agenda Studios (VDS) told an admirers at IBC. “On the added hand, our adeptness to calibration up by distributing above the amusing mural is such an astronomic befalling that it is account acquirement administration with those platforms. If you do the math, it works out your favor.”

The agenda studio, which launched aftermost year, is the linchpin of Viacom CEO Bob Bakish’s revitalisation plan, as the aggregation moves to aggrandize its amount television business assimilate next-generation platforms.

“This is a huge antecedence for Bob,” said Day. “Viacom is actual focused on evolving above aloof actuality a

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