SAN FRANCISCO — One of the means big abstracts can advice companies is by accouterment added advice on who the best sales leads are — and allowance salespeople affix with those leads.
At VentureBeat’s DataBeat appointment today, several companies talked about how absolutely they are optimizing their sales efforts through the use of data.
Demandforce and InsideSales.com are both focus on business-to-business sales, while Bonobos and Intuit are customer companies. But in all four cases, the companies begin that allegory and application abstracts intelligently accustomed them to access sales contacts and conversions. Here’s how.
Demandforce and InsideSales.com use abstracts to advice their sales assembly be added able — and beneath annoying to the association they ability out to. In short, these companies aggregate and assay abstracts about their sales teams’ interactions with -to-be leads to optimize their salespeople’s efforts. They attending at factors such as time of day, weather, b bazaar conditions, accepted events, and so on.
For example, Demandforce saw a 10 percent increases in acquaintance amount and a 15 percent access in decision-maker acquaintance amount through tracking and allegory its lead development representatives’ buzz calls.
“Demandforce is not a huge company, but we’ve been able to advantage abstracts to drive sales,” said arch of business applications Andre Pimentel.
“Science… can be activated to advance
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