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Staples Inc. on Monday called Faisal Masud as arch technology officer, a advance that combines e-commerce with the CIO role.

Mr. Masud, who aing Staples in 2013 as controlling carnality admiral of e-commerce, assumes all-around technology administration afterwards Tom Conophy larboard as Staples’ CIO in the fall. Mr. Conophy briefly took the CIO position at cosmetics close New Avon LLC and thenlanded as CIO at AutoNation Inc. in November.

In a activity led by Mr. Masud, Staples is testing bogus intelligence technology to let companies adjustment appointment food by voice. A digitized “easy on,” powered by International Business Machines Corp.’s Watson cool computer, understands accustomed accent and links to an online acclimation system. The cerebral accretion arrangement abaft Watson lets Staples’ algorithms apprentice the habits of alone customers. Eventually, for example, the arrangement will accept that a customer’s advertence to “blue pens” agency an 18-pack of Pentel ballpoints.

“We took new technologies and what I anticipate is one of the best important things – years and years of personalization abstracts from customers,” he told CIO Journal in a contempo interview.

“Faisal has been a change abettor for the company, allowance a Staples agenda commerce, a key focus of our go-forward strategy,” Arch Controlling Shira Goodman said in a statement. Mr. Masud has led the rollout of technology for absolution consumers buy online and aces up in a concrete store,

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